Chipper

Success Case and an Exciting Brand Redesign Project for Chipper. A restaurant located in the Palermo Hollywood neighborhood of the Ciudad Autónoma de Buenos Aires. I’ll take you on a journey of visual and strategic transformation that redefines Chipper’s essence, elevating its identity to new heights. I’ve merged legacy and elegance with a contemporary and appealing aesthetic that will position it as an elite destination in the city’s culinary scene.

Before

After

Typography

For the Chipper brand, two typefaces were used to open up the brand’s visual ecosystem. Both function effectively together, allowing for proper contrast and interesting visual possibilities.

Crucial

Medium version

Main font

Helvética

Regular version

Secondary font

Color

#D19E12

RGB 10, 158, 14

#FBBD17

RGB 252, 190, 36

#D3A00C

RGB 214, 161, 15

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