Company

Matilde

“Matilde” is a premium bakery and coffee house with a warm, refined sense of place. The new identity combines an engraved portrait, a considered palette, and a flexible visual system to create a distinctive and cohesive brand across everything from packaging and menus to the storefront and digital experience.

Scope of work
  • Brand analysis
  • Brand strategy
  • Branding system
  • Logo design
  • Animations
  • Website structure
  • Website design
Year
2023
A white card with the wordmark on a stone plate
The dark green business card on a wooden coaster and a stone plate
A sourdough loaf in a paper band that reads Sourdough
An iced matcha in a cup with the Matilde wordmark and seal
The packaging: green and black boxes, a patterned paper bag and a small dish
A scored sourdough loaf on black paper printed with the Matilde pattern
The dark green gift box sliding open over patterned tissue
Two espresso cups with the wordmark and the portrait seal, under a coffee machine
Two screens showing pages of the Matilde website
A glazed doughnut in a white paper sleeve that reads Donut
Hands holding the coffee menu
The Matilde storefront, the wordmark on the glass
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