Company

Patitas

“Patitas” is a pet care brand built around making everyday care feel simpler, warmer, and more thoughtful. The identity balances trust and professionalism with a contemporary, approachable visual language—avoiding both overly childish and overly clinical aesthetics. The result is a clear and memorable brand that feels caring, modern, and connected to the everyday relationship between pets and their owners.

Scope of work
  • Product designer
  • Brand developer
  • Creative director
  • Market analysis
  • Brand system
  • Brand identity
  • App design
Year
2020
The Patitas map screen on a phone, over green ribbed panels
The app's sign-in screen on a phone, resting on concrete
A Patitas poster at a bus stop at night: a dog's nose through blue paper
The app on a smartwatch, on a rock
A phone lying on a rock with the app open
A phone on a blue chair showing an onboarding screen
Rows of phones showing the app's screens
A subway billboard with a dog and a cat: “Every second matters”
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